If a trailer were to be released, it would likely open with an unsettling atmosphere, introducing Derry as a seemingly ordinary town, but with a pervasive sense of dread. The trailer could feature shots of the town’s eeriest locations, such as the Derry standpipe, the dilapidated Kitchener Ironworks, and the haunted well house, all shrouded in fog and darkness.
The story might center around a group of townspeople in the 1960s or earlier, who begin to notice strange occurrences—disappearances of children, bizarre incidents, and haunting visions of a clown. The trailer could intercut scenes of these characters as they encounter the terrifying presence of Pennywise, who is still in the process of awakening or gaining full strength.
Glimpses of Pennywise, perhaps in different forms, would escalate the tension, with the iconic red balloon floating ominously through various scenes. The music would build a sense of impending doom, with slow, eerie tones giving way to more frantic and horrifying sounds as the trailer progresses.
Toward the end, the trailer might hint at the town’s dark past, showing brief flashbacks to previous cycles of terror that have plagued Derry, hinting at the cyclical nature of Pennywise’s appearances. The final shot could be a close-up of Pennywise’s face, his malevolent grin growing wider, before cutting to black with the title “IT: Welcome to Derry” and the season’s release date appearing on the screen.